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		<title>The New Objective Collective Blog</title>
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		<item>
		<title>What would make your heartbeat go faster at a next EventCamp Europe?</title>
		<link>http://thenewobjectivecollective.wordpress.com/2012/02/13/what-would-make-your-heartbeat-go-faster-at-a-next-eventcamp-europe/</link>
		<comments>http://thenewobjectivecollective.wordpress.com/2012/02/13/what-would-make-your-heartbeat-go-faster-at-a-next-eventcamp-europe/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:28:11 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thenewobjectivecollective.wordpress.com/?p=1838</guid>
		<description><![CDATA[What would make your heartbeat go faster at a next EventCamp Europe?.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1838&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href='http://wp.me/p1AlBh-6Z'>What would make your heartbeat go faster at a next EventCamp Europe?</a>.</p>
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			<media:title type="html">Ruud Janssen</media:title>
		</media:content>
	</item>
		<item>
		<title>EVENT CAMP TWIN CITIES</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/08/28/event-camp-twin-cities/</link>
		<comments>http://thenewobjectivecollective.wordpress.com/2011/08/28/event-camp-twin-cities/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 13:54:22 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thenewobjectivecollective.wordpress.com/2011/08/28/event-camp-twin-cities/</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1837&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'></div>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thenewobjectivecollective.wordpress.com/1837/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thenewobjectivecollective.wordpress.com/1837/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thenewobjectivecollective.wordpress.com/1837/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thenewobjectivecollective.wordpress.com/1837/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thenewobjectivecollective.wordpress.com/1837/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thenewobjectivecollective.wordpress.com/1837/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thenewobjectivecollective.wordpress.com/1837/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thenewobjectivecollective.wordpress.com/1837/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thenewobjectivecollective.wordpress.com/1837/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thenewobjectivecollective.wordpress.com/1837/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thenewobjectivecollective.wordpress.com/1837/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thenewobjectivecollective.wordpress.com/1837/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thenewobjectivecollective.wordpress.com/1837/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thenewobjectivecollective.wordpress.com/1837/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1837&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Ruud Janssen</media:title>
		</media:content>
	</item>
		<item>
		<title>EVENT CAMP TWIN CITIES &#8211; Grand Experiment &#8211; My Dream App &#8211; your input needed on Google Moderator</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/08/19/event-camp-twin-cities-grand-experiment-my-dream-app-your-input-needed-on-google-moderator-2/</link>
		<comments>http://thenewobjectivecollective.wordpress.com/2011/08/19/event-camp-twin-cities-grand-experiment-my-dream-app-your-input-needed-on-google-moderator-2/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 12:35:17 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thenewobjectivecollective.wordpress.com/2011/08/19/event-camp-twin-cities-grand-experiment-my-dream-app-your-input-needed-on-google-moderator-2/</guid>
		<description><![CDATA[I&#8217;d like to ask&#160;your ideas and help/assistance&#160;on getting some solid pre-event traction on the&#160;My Dream App&#160;grand experiment at the upcoming EventCamp Twin Cities. Below you&#8217;ll find a brief explanation of the format.&#160; Collecting pre-event contributions and votes on the Apps currently used most, will be critical to the success of this component of the program.&#160; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1836&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p><img src="http://eventcamptwincities.files.wordpress.com/2011/04/ectc11webbanner2.png?w=940&#038;h=198" height="198" alt="" width="940" /></p>
<table class="qdb-CreateSessionPanel qdb-CreateSessionPanel-Display" style="margin:0 0 0 25px;">
<tr>
<td align="left" style="vertical-align:top;">
<div><span style="color:#333333;">I&#8217;d like to ask</span><span style="color:#333333;">&nbsp;</span><span style="color:#333333;"><span style="text-decoration:underline;">your ideas and help/assistance</span></span><span style="color:#333333;">&nbsp;</span><span style="color:#333333;">on getting some solid pre-event traction on the</span><span style="color:#333333;">&nbsp;</span><span style="color:#333333;"><strong>My Dream App</strong></span>&nbsp;<span style="color:#333333;font-family:Helvetica, Arial;font-size:13px;">grand experiment at the upcoming <a href="http://eventcamptwincities.com/2011-mobile-learning-block-sessions/" target="_blank">EventCamp Twin Cities</a>. Below you&#8217;ll find a brief explanation of the format.&nbsp;
<p /></span></div>
<div><span style="color:#333333;font-family:Helvetica, Arial;font-size:13px;">Collecting pre-event contributions and votes on the Apps currently used most, will be critical to the success of this component of the program.&nbsp;</span></div>
<p />
<div><span style="color:#333333;font-family:Helvetica, Arial;font-size:13px;">Ideas on how to improve the App experience from 3 perspectives (Participant/Event Organiser/Speaker) will be collected on a special series on&nbsp;<strong>Google Moderator</strong>&nbsp;here:&nbsp;<a href="https://www.google.com/moderator/#16/e=ad266">https://www.google.com/moderator/#16/e=ad266</a>
<p /></span></div>
<table>      </table>
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<td align="left" style="vertical-align:top;"><span class="LabelHeader" style="font-size:24px;font-weight:bold;color:#333333;display:block;"><span>#ECTC11 &#8211; My Dream App</span></span></td>
</tr>
<tr>
<td align="left" style="vertical-align:top;">
<div class="LabelDescription" style="font-weight:normal;font-size:13px;color:#333333;line-height:16px;padding:20px 0 0;">My Dream App is a grand experiment to see what happens when you combine your current mobile app usage with the expertise of some of the brightest minds in the event industry (event camp attendees) and get great ideas and feedback.&nbsp;
<p />It works like this:
<p />1) Submit the name of the Apps you most use today on your mobile device?&nbsp;
<p />2) Share with us the name and basic functionality of the App (Why you like it)
<p />3) More importantly share with us what you are missing to make this the Best App ever for your meeting and event.&nbsp;
<p />We will be looking at Apps in 3 categories.&nbsp;<br />1) Participant Apps<br />2) Event Organiser Apps<br />3) Facilitator or Speaker Apps
<p />Submit multiple entries and vote on apps you are also actively using so we get a longlist of the most used apps by the Event Camp enthusiasts.&nbsp;
<p />Your input will be enriched with peer insights to craft a list of desireable Apps.&nbsp;
<p />In the mobile apps session we will look at some eccentric apps and dream up what future apps could do to make us more productive, attentive and insanely engaged.&nbsp;
<p />We think we&#8217;ll have 3 innovative, killer apps by the end of this event, and it&#8217;ll be up to you to help decide which ideas make the cut, and how they evolve throughout the event. Sit back and enjoy. This is going to an insanely great ride.
<p />Are you in?&nbsp;
<p />Look forward to your input and contributions,&nbsp;
<p />Ruud Janssen&nbsp;<br />TNOC | The New Objective Collective<br /><a href="https://www.google.com/url?q=http://www.tnoc.ch&amp;usd=2&amp;usg=AFQjCNH4i6qdxj8qZU_qJJxiPUtpLNv4UA" target="_blank">http://www.tnoc.ch</a></div>
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<td align="left" style="vertical-align:top;">&nbsp;</td>
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<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thenewobjectivecollective.wordpress.com/1836/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thenewobjectivecollective.wordpress.com/1836/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thenewobjectivecollective.wordpress.com/1836/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thenewobjectivecollective.wordpress.com/1836/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thenewobjectivecollective.wordpress.com/1836/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thenewobjectivecollective.wordpress.com/1836/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thenewobjectivecollective.wordpress.com/1836/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thenewobjectivecollective.wordpress.com/1836/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thenewobjectivecollective.wordpress.com/1836/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thenewobjectivecollective.wordpress.com/1836/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thenewobjectivecollective.wordpress.com/1836/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thenewobjectivecollective.wordpress.com/1836/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thenewobjectivecollective.wordpress.com/1836/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thenewobjectivecollective.wordpress.com/1836/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1836&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/1a977b0f7d0c357b2e2da9bf028ea688?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ruud Janssen</media:title>
		</media:content>

		<media:content url="http://eventcamptwincities.files.wordpress.com/2011/04/ectc11webbanner2.png" medium="image" />
	</item>
		<item>
		<title>EVENT CAMP TWIN CITIES &#8211; Grand Experiment &#8211; My Dream App &#8211; your input needed on Google Moderator</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/08/19/event-camp-twin-cities-grand-experiment-my-dream-app-your-input-needed-on-google-moderator/</link>
		<comments>http://thenewobjectivecollective.wordpress.com/2011/08/19/event-camp-twin-cities-grand-experiment-my-dream-app-your-input-needed-on-google-moderator/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 12:12:41 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thenewobjectivecollective.wordpress.com/2011/08/19/event-camp-twin-cities-grand-experiment-my-dream-app-your-input-needed-on-google-moderator/</guid>
		<description><![CDATA[I&#8217;d like to ask&#160;your ideas and help/assistance&#160;on getting some solid pre-event traction on the&#160;My Dream App&#160;grand experiment at the upcoming EventCamp Twin Cities. Below you&#8217;ll find a brief explanation of the format.&#160; Collecting pre-event contributions and votes on the Apps currently used most, will be critical to the success of this component of the program.&#160; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1835&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p><img src="http://eventcamptwincities.files.wordpress.com/2011/04/ectc11webbanner2.png?w=940&#038;h=198" height="198" alt="" width="940" /></p>
<table class="qdb-CreateSessionPanel qdb-CreateSessionPanel-Display" style="margin:0 0 0 25px;">
<tr>
<td align="left" style="vertical-align:top;">
<div><span style="color:#333333;">I&#8217;d like to ask</span><span style="color:#333333;">&nbsp;</span><span style="color:#333333;"><span style="text-decoration:underline;">your ideas and help/assistance</span></span><span style="color:#333333;">&nbsp;</span><span style="color:#333333;">on getting some solid pre-event traction on the</span><span style="color:#333333;">&nbsp;</span><span style="color:#333333;"><strong>My Dream App</strong></span>&nbsp;<span style="color:#333333;font-family:Helvetica, Arial;font-size:13px;">grand experiment at the upcoming <a href="http://eventcamptwincities.com/2011-mobile-learning-block-sessions/" target="_blank">EventCamp Twin Cities</a>. Below you&#8217;ll find a brief explanation of the format.&nbsp;
<p /></span></div>
<div><span style="color:#333333;font-family:Helvetica, Arial;font-size:13px;">Collecting pre-event contributions and votes on the Apps currently used most, will be critical to the success of this component of the program.&nbsp;</span></div>
<p />
<div><span style="color:#333333;font-family:Helvetica, Arial;font-size:13px;">Ideas on how to improve the App experience from 3 perspectives (Participant/Event Organiser/Speaker) will be collected on a special series on&nbsp;<strong>Google Moderator</strong>&nbsp;here:&nbsp;<a href="https://www.google.com/moderator/#16/e=ad266">https://www.google.com/moderator/#16/e=ad266</a>
<p /></span></div>
<table>      </table>
<table class="qdb-CreateSessionPanel qdb-CreateSessionPanel-Display" style="margin:0 0 0 25px;">
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<td align="left" style="vertical-align:top;">
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<td align="left" style="vertical-align:top;"><span class="LabelHeader" style="font-size:24px;font-weight:bold;color:#333333;display:block;"><span>#ECTC11 &#8211; My Dream App</span></span></td>
</tr>
<tr>
<td align="left" style="vertical-align:top;">
<div class="LabelDescription" style="font-weight:normal;font-size:13px;color:#333333;line-height:16px;padding:20px 0 0;">My Dream App is a grand experiment to see what happens when you combine your current mobile app usage with the expertise of some of the brightest minds in the event industry (event camp attendees) and get great ideas and feedback.&nbsp;
<p />It works like this:
<p />1) Submit the name of the Apps you most use today on your mobile device?&nbsp;
<p />2) Share with us the name and basic functionality of the App (Why you like it)
<p />3) More importantly share with us what you are missing to make this the Best App ever for your meeting and event.&nbsp;
<p />We will be looking at Apps in 3 categories.&nbsp;<br />1) Participant Apps<br />2) Event Organiser Apps<br />3) Facilitator or Speaker Apps
<p />Submit multiple entries and vote on apps you are also actively using so we get a longlist of the most used apps by the Event Camp enthusiasts.&nbsp;
<p />Your input will be enriched with peer insights to craft a list of desireable Apps.&nbsp;
<p />In the mobile apps session we will look at some eccentric apps and dream up what future apps could do to make us more productive, attentive and insanely engaged.&nbsp;
<p />We think we&#8217;ll have 3 innovative, killer apps by the end of this event, and it&#8217;ll be up to you to help decide which ideas make the cut, and how they evolve throughout the event. Sit back and enjoy. This is going to an insanely great ride.
<p />Are you in?&nbsp;
<p />Look forward to your input and contributions,&nbsp;
<p />Ruud Janssen&nbsp;<br />TNOC | The New Objective Collective<br /><a href="https://www.google.com/url?q=http://www.tnoc.ch&amp;usd=2&amp;usg=AFQjCNH4i6qdxj8qZU_qJJxiPUtpLNv4UA" target="_blank">http://www.tnoc.ch</a></div>
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			<media:title type="html">Ruud Janssen</media:title>
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		<title>Embracing Social Media and Hybrid Events Step 1: the webinar exchange to start the conversation around #ROIweek and EventCamp Europe #ECEU</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/07/13/embracing-social-media-and-hybrid-events-step-1-the-webinar-exchange-to-start-the-conversation-around-roiweek-and-eventcamp-europe-eceu/</link>
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		<pubDate>Wed, 13 Jul 2011 21:56:20 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[The follow up of a webinar presentation is potentially a good conversation starter around a place of common care. As promissed in my webinar co-hosted this afternoon by the Event ROI Institute for the 2 day course during ROI week at Down Hall in London, UK on 7&#38;8 September 2011&#160;followed by the application of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1834&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p>The follow up of a webinar presentation is potentially a good conversation starter around a place of common care.</p>
<p>As promissed in my webinar co-hosted this afternoon by the Event ROI Institute for the <a href="http://www.eventroi.org/roi-week/3-days-social-media-and-hybrid-events/" target="_blank">2 day course during ROI week at Down Hall in London, UK on 7&amp;8 September 2011</a>&nbsp;followed by the application of the learning during the third day at very first ever <a href="http://www.eventcamp.eu" target="_blank">EventCamp Europe</a>&nbsp;, I committed to posting the presentation and an audio recording &nbsp;of this very webinar.&nbsp;</p>
<p>Below the fruits of my promise:</p>
<p><a href="http://www.scribd.com/doc/59941510/TNOC-Embracing-Social-Media-and-Hybrid-Event-Strategy-Webinar" title="View TNOC Embracing Social Media and Hybrid Event Strategy Webinar  on Scribd" style="font-family:Helvetica,Arial,Sans-serif;font-style:normal;font-variant:normal;font-weight:normal;font-size:14px;line-height:normal;display:block;text-decoration:underline;margin:12px auto 6px;">TNOC Embracing Social Media and Hybrid Event Strategy Webinar </a><a href="http://www.scribd.com/embeds/59941510/content?start_page=1&#038;view_mode=slideshow&#038;access_key=key-bszwc0udt3kyp0egrtv">http://www.scribd.com/embeds/59941510/content?start_page=1&#038;view_mode=slideshow&#038;access_key=key-bszwc0udt3kyp0egrtv</a></p>
<p><span style="font-family:Arial, Helvetica, Nimbus Sans L, sans-serif;line-height:15px;">Published TNOC Social Media and Hybrid Events Strategy Webinar on Scribd&nbsp;<a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fscr%2Ebi%2FnSagbN&amp;urlhash=1Err&amp;_t=NUS_UNIU_SHARE-lnk&amp;trk=NUS_UNIU_SHARE-lnk" target="_blank" style="font-weight:inherit;font-style:inherit;font-size:13px;font-family:inherit;vertical-align:baseline;text-decoration:none;color:#006699;margin:0;padding:0;">http://scr.bi/nSagbN</a></span></p>
<p><span style="font-family:Arial, Helvetica, Nimbus Sans L, sans-serif;line-height:15px;">Hopefully we meet in person at&nbsp;<span style="font-family:Arial, Helvetica, sans-serif;line-height:normal;"><a href="http://www.eventcamp.eu" target="_blank">EventCamp Europe</a></span>&nbsp;or the 3 day course to take away tangible results from <a href="http://www.eventroi.org/roi-week/3-days-social-media-and-hybrid-events/" target="_blank">3 days of strategy and tactical training leading</a> to operational results.&nbsp;</span></p>
<p><span style="font-family:Arial, Helvetica, Nimbus Sans L, sans-serif;line-height:15px;">I look forward to any of your questions or remarks in the comment box below,&nbsp;</span></p>
<p><span style="font-family:Arial, Helvetica, Nimbus Sans L, sans-serif;line-height:15px;"><a href="mailto:posterous@newobjectivecollective.com" target="_blank">Ruud Janssen</a>&nbsp;</span></p>
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		<title>Meeting Architecture applied &#8211; the second #Convention4U by the Austrian Convention Bureau #MeetingArchitecture</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/06/28/meeting-architecture-applied-the-second-convention4u-by-the-austrian-convention-bureau-meetingarchitecture-2/</link>
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		<pubDate>Tue, 28 Jun 2011 10:30:00 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
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		<description><![CDATA[Bring together all those involved in Austria in the Conventions business to bring the conference ecosystem in Austria to a systematically higher level of engagement to serve conference organisers coming to Austria.&#160;Held for the first time in 2010, Convention4U was held in&#160;Bregenz, Austria.&#160; The topic of Meeting Architecture and its application in subsequent conferences was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1804&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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Bring together all those involved in Austria in the Conventions business to bring the conference ecosystem in Austria to a systematically higher level of engagement to serve conference organisers coming to Austria.&nbsp;<span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">Held for the first time in 2010, Convention4U was held in&nbsp;<a href="http://www.acb.at/convention4u/default.asp?lang=1&amp;cid=2010">Bregenz, Austria</a>.&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">The topic of Meeting Architecture and its application in subsequent conferences was a core topic of the first conference in 2010. In 2011, the team organizing the event systematically applied the learnings of the 2010 event and built the new format around the core principles of Meeting Architecture.&nbsp;</span></div>
<p>In 2011, I had the distinct pleasure and opportunity to be invited by colleague&nbsp;<a href="http://www.meetingarchitecture.org">Project Meeting Architecture</a>&nbsp;and President of the Austrian Convention Bureau&nbsp;<a href="http://www.vienna.convention.at/About-VCB/Team.aspx">Christian Mutschlechner</a>&nbsp;to present the keynote and closing session at the second Convention4U in Villach, Corinthia.&nbsp;</p>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.acb.at/aboutus/?lang=1&amp;smid=1&amp;cid=1">Petra Bauer-Zwin</a>z&nbsp;and her team of the&nbsp;<a href="http://www.acb.at/convention4u/?lang=1&amp;smid=1&amp;cid=1">Austrian Convention Bureau&nbsp;</a>left nothing to chance to architect the diverse set of components of this innovative event attended by some 100 persons. Allow the images included below to tell the story of this innovative event experience which demonstrated how the supply chain worked hand in hand to make this project a reality.&nbsp;</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><b>Captivate:&nbsp;</b></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">What I particularly noticed and appreciated at Convention4U:</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Free wifi with a seamless connection in hotel and convention centre</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Multiple seating formats(High tables, coffee table seating and lounge furniture seating that allowed for a very enlightening main meeting space in the main conference room</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- A very well designed foyer space with functionalities endorsing Green Meetings and audience engagement (see the&nbsp;<a href="http://www.flickr.com/photos/tnoc/sets/72157627054696978/">photos</a>&nbsp;here)</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Manual paper based evaluation techniques</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">-&nbsp;<a href="http://slowfoodconcept.posterous.com/feast-of-the-senses-amazing-cooking-business">Slowfood interactive cooking session</a>&nbsp;connecting to sustainable use and user experience while also incorporating it into other parallel sessions &#8220;outside&#8221; the room.&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Consistent moderation by a moderator specialized in Organisational Development techniques. (Thank you to moderator&nbsp;</span><span style="font-size:13px;"><a href="http://www.huber-oe.com/">Karin Huber</a></span><span style="font-size:13px;">&nbsp;)&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- A charity outdoor picknick where the content of the sessions was &#8220;quizzed&#8221; amongst peers and for every right answer 10 Euro was donated to local School for Handicapped kids.&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Competing venues/destinations collaborate and work towards a better positioning of the industry in the country at large.&nbsp;</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><b>Cultivate:</b></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- User adoption of new technologies</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Twitter stream customized per session with login</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- An interactive attendee led reflection session at the end of the event ( based on the model of the experiment at #MPi #European Meetings &amp; Events Conference -&gt;&nbsp;<a href="http://tnoc.posterous.com/attendee-led-session-experiment-what-attendee">Visual Shift &#8211; Solution Room</a>)&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- the use of local traditions (Falcon Show at&nbsp;</span><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.burg-landskron.at/Default.aspx?SIid=15&amp;LAid=1&amp;pagetype=main&amp;fk=">Burgruine Landskron</a></span><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">) combined with ACB Congress Award 2011 presentation&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Post event event in the local tradition at the&nbsp;</span><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.villacher.com/index.php?id=799">Villacher Brauerei</a>&nbsp;was an excellent handson experience allowing particiapnts to experience a taster of the upcoming 68th Villacher Kirchtåg on August 6th 2011. (a reason to come back perhaps?)</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Involvement of the most senior actors of the industry and their very active commitment and participation. Thank you Mr. Hans Peter Schroff, Frau Irene Grünbacher, Directors of the Congress Centre Villach and Holiday Inn. But also the &nbsp;Braumeister, Burgemaister (Mayor) &nbsp;who show their commitment to the guest experience in connection to the objectives of Convention4U.&nbsp;</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><b>Elevate:</b></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">Ideas/Items to look at for 2012:</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Power plugs for participants under tables / near seats</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Pincode login to backchannel needs to be re-entered and should have a &#8220;remember me&#8221; function</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Create a Genius bar to enable participants to ask and learn about the application of new media technologies onsite</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Use of &#8220;reflection&#8221; in between presentations and workshop blocks for participant members&nbsp;</div>
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<div style="font-size:13px;">- Speaker coaching/training to use engagement techniques for the audience</div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Make the content of sessions available before the event so you can orient and dialogue before the event</div>
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<div style="font-size:13px;">- Pannel discussions are difficult to moderate and after 15 minutes not very engaging or effective.</div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Communicate the Hasthag #convention4U of the event consistently and repetitively&nbsp;</div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Activating the connections between the participants using social media (Create a Twitterlist, allow for &#8220;bump&#8221; technologies to connect on Linkedin or a customized social network) &nbsp;</div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- More disruptive participant led innovations and conversations</div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- An&nbsp;<a href="http://www.eventroi.org/">ROI measurement</a>&nbsp;of the business impact of the event</div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Give the event more traction &#8220;outside the room&#8221; a good next step could be to participate in the following training:&nbsp;</span></div>
<p><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.eventroi.org/roi-week/3-days-social-media-and-hybrid-events/">http://www.eventroi.org/roi-week/3-days-social-media-and-hybrid-events/&nbsp;</a></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Storify the experience? (happy to help explain and deliver some of the above services)&nbsp;</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">Demonstrating the application of Meeting Architecture and experimenting with formats is the best way to learn and create value in changing behavior. This was one of the first events I have experienced that pro-actively speaks about and applies the principles of Meeting Architecture and it was a distinct pleasure to be able to contribute. A bog thank you and congratulations on this succesful event to Christian Mutschlechner and the full team at ACB under the leadership of Petra Bauer Zwinz.&nbsp;</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">For more insights please leave your comments or questions on this post or contact me here:</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><a href="http://tnoc.ch/TNOC___The_New_Objective_Collective/TNOC___Contact.html">Ruud Janssen</a>&nbsp;</span></div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><b>Links to relevant streams for #Convention4U:</b></span></div>
<p>The (translated) twitter stream:&nbsp;<a href="http://twubs.com/convention4u">http://twubs.com/convention4u</a></p>
<p><a href="http://twubs.com/convention4u"></a>The<span class="Apple-converted-space">&nbsp;</span><a href="http://Lanyrd.com">Lanyrd.com</a><span class="Apple-converted-space">&nbsp;</span>stream:&nbsp;<span style="font-family:Helvetica;font-size:medium;"><a href="http://t.co/T5kVjEa">http://t.co/T5kVjEa</a></span></p>
<div>See the full photostream here:&nbsp;<a href="http://www.flickr.com/apps/slideshow/show.swf?v=71649">http://www.flickr.com/apps/slideshow/show.swf?v=71649</a></div>
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			<media:title type="html">Ruud Janssen</media:title>
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		<title>Meeting Architecture applied &#8211; the second #Convention4U by the Austrian Convention Bureau #MeetingArchitecture</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/06/28/meeting-architecture-applied-the-second-convention4u-by-the-austrian-convention-bureau-meetingarchitecture/</link>
		<comments>http://thenewobjectivecollective.wordpress.com/2011/06/28/meeting-architecture-applied-the-second-convention4u-by-the-austrian-convention-bureau-meetingarchitecture/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 10:21:23 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Objective: Bring together all those involved in Austria in the Conventions business to bring the conference ecosystem in Austria to a systematically higher level of engagement to serve conference organisers coming to Austria.&#160;Held for the first time in 2010, Convention4U was held in&#160;Bregenz, Austria.&#160; The topic of Meeting Architecture and its application in subsequent conferences [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1803&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><b>Objective:</b> Bring together all those involved in Austria in the Conventions business to bring the conference ecosystem in Austria to a systematically higher level of engagement to serve conference organisers coming to Austria.&nbsp;</span><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">Held for the first time in 2010, Convention4U was held in&nbsp;<a href="http://www.acb.at/convention4u/default.asp?lang=1&amp;cid=2010">Bregenz, Austria</a>.&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">The topic of Meeting Architecture and its application in subsequent conferences was a core topic of the first conference in 2010. In 2011, the team organizing the event systematically applied the learnings of the 2010 event and built the new format around the core principles of Meeting Architecture.&nbsp;</span></div>
<p>In 2011, I had the distinct pleasure and opportunity to be invited by colleague&nbsp;<a href="http://www.meetingarchitecture.org">Project Meeting Architecture</a>&nbsp;and President of the Austrian Convention Bureau&nbsp;<a href="http://www.vienna.convention.at/About-VCB/Team.aspx">Christian Mutschlechner</a>&nbsp;to present the keynote and closing session at the second Convention4U in Villach, Corinthia.&nbsp;</p>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.acb.at/aboutus/?lang=1&amp;smid=1&amp;cid=1">Petra Bauer-Zwin</a>z&nbsp;and her team of the&nbsp;<a href="http://www.acb.at/convention4u/?lang=1&amp;smid=1&amp;cid=1">Austrian Convention Bureau&nbsp;</a>left nothing to chance to architect the diverse set of components of this innovative event attended by some 100 persons. Allow the images included below to tell the story of this innovative event experience which demonstrated how the supply chain worked hand in hand to make this project a reality.&nbsp;</span></div>
<p />
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><b>Captivate:&nbsp;</b></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">What I particularly noticed and appreciated at Convention4U:</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Free wifi with a seamless connection in hotel and convention centre</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Multiple seating formats(High tables, coffee table seating and lounge furniture seating that allowed for a very enlightening main meeting space in the main conference room</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- A very well designed foyer space with functionalities endorsing Green Meetings and audience engagement (see the&nbsp;<a href="http://www.flickr.com/photos/tnoc/sets/72157627054696978/">photos</a>&nbsp;here)</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Manual paper based evaluation techniques</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">-&nbsp;<a href="http://slowfoodconcept.posterous.com/feast-of-the-senses-amazing-cooking-business">Slowfood interactive cooking session</a>&nbsp;connecting to sustainable use and user experience while also incorporating it into other parallel sessions &#8220;outside&#8221; the room.&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Consistent moderation by a moderator specialized in Organisational Development techniques. (Thank you to moderator&nbsp;</span><span style="font-size:13px;"><a href="http://www.huber-oe.com/">Karin Huber</a></span><span style="font-size:13px;">&nbsp;)&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- A charity outdoor picknick where the content of the sessions was &#8220;quizzed&#8221; amongst peers and for every right answer 10 Euro was donated to local School for Handicapped kids.&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Competing venues/destinations collaborate and work towards a better positioning of the industry in the country at large.&nbsp;</span></div>
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<p />
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><b>Cultivate:</b></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- User adoption of new technologies</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Twitter stream customized per session with login</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- An interactive attendee led reflection session at the end of the event ( based on the model of the experiment at #MPi #European Meetings &amp; Events Conference -&gt;&nbsp;<a href="http://tnoc.posterous.com/attendee-led-session-experiment-what-attendee">Visual Shift &#8211; Solution Room</a>)&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- the use of local traditions (Falcon Show at&nbsp;</span><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.burg-landskron.at/Default.aspx?SIid=15&amp;LAid=1&amp;pagetype=main&amp;fk=">Burgruine Landskron</a></span><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">) combined with ACB Congress Award 2011 presentation&nbsp;</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Post event event in the local tradition at the&nbsp;</span><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.villacher.com/index.php?id=799">Villacher Brauerei</a>&nbsp;was an excellent handson experience allowing particiapnts to experience a taster of the upcoming 68th Villacher Kirchtåg on August 6th 2011. (a reason to come back perhaps?)</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Involvement of the most senior actors of the industry and their very active commitment and participation. Thank you Mr. Hans Peter Schroff, Frau Irene Grünbacher, Directors of the Congress Centre Villach and Holiday Inn. But also the &nbsp;Braumeister, Burgemaister (Mayor) &nbsp;who show their commitment to the guest experience in connection to the objectives of Convention4U.&nbsp;</span></div>
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<p />
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><b>Elevate:</b></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">Ideas/Items to look at for 2012:</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Power plugs for participants under tables / near seats</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Pincode login to backchannel needs to be re-entered and should have a &#8220;remember me&#8221; function</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">- Create a Genius bar to enable participants to ask and learn about the application of new media technologies onsite</span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;font-family:Arial, Helvetica, sans-serif;">
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Use of &#8220;reflection&#8221; in between presentations and workshop blocks for participant members&nbsp;</div>
</div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Speaker coaching/training to use engagement techniques for the audience</div>
</div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Make the content of sessions available before the event so you can orient and dialogue before the event</div>
</div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Pannel discussions are difficult to moderate and after 15 minutes not very engaging or effective.</div>
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<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Communicate the Hasthag #convention4U of the event consistently and repetitively&nbsp;</div>
</div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- Activating the connections between the participants using social media (Create a Twitterlist, allow for &#8220;bump&#8221; technologies to connect on Linkedin or a customized social network) &nbsp;</div>
</div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- More disruptive participant led innovations and conversations</div>
</div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;">
<div style="font-size:13px;">- An&nbsp;<a href="http://www.eventroi.org/">ROI measurement</a>&nbsp;of the business impact of the event</div>
</div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Give the event more traction &#8220;outside the room&#8221; a good next step could be to participate in the following training:&nbsp;</span></div>
<p><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><a href="http://www.eventroi.org/roi-week/3-days-social-media-and-hybrid-events/">http://www.eventroi.org/roi-week/3-days-social-media-and-hybrid-events/&nbsp;</a></span></div>
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">- Storify the experience? (happy to help explain and deliver some of the above services)&nbsp;</span></div>
<p />
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">Demonstrating the application of Meeting Architecture and experimenting with formats is the best way to learn and create value in changing behavior. This was one of the first events I have experienced that pro-actively speaks about and applies the principles of Meeting Architecture and it was a distinct pleasure to be able to contribute. A bog thank you and congratulations on this succesful event to Christian Mutschlechner and the full team at ACB under the leadership of Petra Bauer Zwinz.&nbsp;</span></div>
<p />
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;">For more insights please leave your comments or questions on this post or contact me here:</span></div>
<p />
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;"><a href="http://tnoc.ch/TNOC___The_New_Objective_Collective/TNOC___Contact.html">Ruud Janssen</a>&nbsp;</span></div>
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<p />
<div style="font-family:Helvetica;font-size:12px;color:black;text-align:left;"><span style="font-size:13px;font-family:Arial, Helvetica, sans-serif;"><b>Links to relevant streams for #Convention4U:</b></span></div>
<p>The (translated) twitter stream:&nbsp;<a href="http://twubs.com/convention4u">http://twubs.com/convention4u</a></p>
<p><a href="http://twubs.com/convention4u"></a>The <a href="http://Lanyrd.com">Lanyrd.com</a> stream:&nbsp;<span style="font-family:Helvetica;font-size:medium;"><a href="http://t.co/T5kVjEa">http://t.co/T5kVjEa</a></span></p>
<div>See the full photostream here:&nbsp;<a href="http://www.flickr.com/apps/slideshow/show.swf?v=71649">http://www.flickr.com/apps/slideshow/show.swf?v=71649</a></div>
</div>
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			<media:title type="html">Ruud Janssen</media:title>
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		<title>How -a 1 week internet free holiday with 10 facebook friends- got #MySwitzerland campaign to be banned from #Facebook?</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/05/20/how-a-1-week-internet-free-holiday-with-10-facebook-friends-got-myswitzerland-campaign-to-be-banned-from-facebook/</link>
		<comments>http://thenewobjectivecollective.wordpress.com/2011/05/20/how-a-1-week-internet-free-holiday-with-10-facebook-friends-got-myswitzerland-campaign-to-be-banned-from-facebook/#comments</comments>
		<pubDate>Fri, 20 May 2011 14:42:48 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[How?]]></category>
		<category><![CDATA[Professional opinions]]></category>

		<guid isPermaLink="false">http://thenewobjectivecollective.wordpress.com/2011/05/20/how-a-1-week-internet-free-holiday-with-10-facebook-friends-got-myswitzerland-campaign-to-be-banned-from-facebook/</guid>
		<description><![CDATA[The Offer: Up for grabs: a week’s holiday in a remote mountain cabin. There will be no internet or mobile reception, but you can take 10 Facebook friends with you. 1st prize A week’s full board (excluding drinks) in a Swiss mountain cabin for the lucky winner and 10 of their Facebook friends, plus travel [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1789&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class='p_embed p_image_embed'> <a href="http://thenewobjectivecollective.files.wordpress.com/2011/05/mainn_en.png"><img alt="Mainn_en" height="285" src="http://thenewobjectivecollective.files.wordpress.com/2011/05/mainn_en.png?w=500&#038;h=285" width="500" /></a> </div>
</p>
<div>
<p />
<p />
<div><b><span></span>The Offer:</b></div>
<p />
<div>Up for grabs: a week’s holiday in a remote mountain cabin. There will be no internet or mobile reception, but you can take 10 Facebook friends with you.</div>
<div><b>1st prize</b></div>
<div>A week’s full board (excluding drinks) in a Swiss mountain cabin for the lucky winner and 10 of their Facebook friends, plus travel expenses for the group to a total of CHF 3,000.–. The winner will also be kitted out with a jacket, trousers and rucksack from outdoor clothing specialist Mammut.</div>
<div><b>2nd–7th prize</b></div>
<div>A week’s full board (excluding drinks) in a Swiss mountain cabin for the lucky winner and 10 of their Facebook friends, plus travel expenses for the group to a total of CHF 1,500.–.</div>
<div><b>8th–100th prize</b></div>
<div>A mountain survival kit with a pair of Rohner hiking socks and a Victorinox Swiss army knife.</div>
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<p />
<p />
<div><b>The Reflection:</b></div>
<p />
<div>Spend a week with 10 of your facebook fiends on in a mountain side chalet in Switzerland? What a terrific idea!&nbsp;</div>
<p />
<div>In this overly connected world how much time do you really spend with friends without being online?&nbsp;</div>
</div>
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<div>How did the most neutral country on earth manage to get Facebook to disconnect their campaign?&nbsp;</div>
<p />
<div>Following&nbsp;<a href="http://chat.myswitzerland.com/index_en.php">the successful clip where 2 Swiss all stars &nbsp;Sebi &amp; Paul</a>&nbsp;hit the big town, the clip has been launched in sequal to illustrate how the use of social media really get&#8217;s in the way of people having conversation when face to face.&nbsp;</div>
<p />
<div>The sequal is a campaign to select 10 of your best friends and invite them to a week long retreat in a remote mountainside challet in Switzerland to have some quality time without internet (and thus facebook).&nbsp;</div>
<p />
<div><b>Why it matters:</b></div>
<p />
<div>It is exactly this that got Switzerland Tourism banned from Facebook just 3 days after the campaign as launched on May 16th.&nbsp;</div>
<p />
<div>The hilarious tongue in cheek&nbsp;<a href="http://chat.myswitzerland.com/play.php?language=en">movie clip (= a must see)</a>&nbsp;is still available on the microsite but when the call to action to &#8220;CONNECT&#8221; on facebook is clicked an error screen comes up as Facebook (must have) disabled the permission to connect.&nbsp;</div>
<p />
<div>It&#8217;s ironic to see and if you ask me one of the best things that could happen to this promotion. The banning shows me how online and offline have culture that collide from time to time and congratulate the team at MySwitzerland for possibly one of the best things that could happen to this campaign to go viral.&nbsp;</div>
<p />
<div>In support of this feat, I&#8217;ve initiated a campaign (unrelated to My Switzerland) to bring this matter to your attention and<a href="http://twb.ly/l3WbJZ"> unban this promotion</a>. Will you support it?&nbsp;</div>
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<div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/tnoc/zhZsvTR6cSKP5PVAxYEU4ke54q9QSNl7Q5KPkMfT4qNQUrMSLazY8BzyOXJu/video-break.jpg"><img alt="Video-break" height="345" src="http://posterous.com/getfile/files.posterous.com/tnoc/1GP6EeLhyLjWkuVU0GYZqXaKLElvO2ZCWvVwuUH2294vNby8CxWgomZegAUA/video-break.jpg.scaled.500.jpg" width="500" /></a> </div>
</p>
<p />
<div>Now I would say that is oil on the fire to stimulate a discussion around what type of censoring happens on Facebook and why. &nbsp;Wouldn&#8217;t you?&nbsp;</div>
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<div><b>Disclosure:</b></div>
<div><a href="http://www.tnoc.ch">TNOC</a>&nbsp;is a Basel, Switzerland based consulting partner and social media service provider for Switzerland Convention &amp; Incentive Bureau.&nbsp;</div>
<div>Thank you @sufranke for the inspirational thoughts on your blogpost (in German here:<a href="http://corporate-dialog.ch/2011/05/17/was-wurde-ich-als-schweiztourismus-tun/">&nbsp;<a href="http://corporate-dialog.ch/2011/05/17/was-wurde-ich-als-schweiztourismus-tun/">http://corporate-dialog.ch/2011/05/17/was-wurde-ich-als-schweiztourismus-tun/</a></a>)</div>
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<div>The full promotion and its disclosures:</div>
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<div class='p_embed p_file_embed'> <a href="http://tnoc.posterous.com/how-a-1-week-internet-free-holiday-with-10-fa"><img alt="" src="http://posterous.com/images/filetypes/pdf.png" /></a>
<div class='p_embed_description'> <strong>TC_en.pdf</strong> <a href="http://posterous.com/getfile/files.posterous.com/tnoc/nCpCZ0NmAEzBiQeZO07lLsEXf6w8TM5nxzVWzR90QXRvp7vKaLvlFlWbDhjy/TC_en.pdf">Download this file</a> </div>
</p></div>
</p>
</div>
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			<media:title type="html">Ruud Janssen</media:title>
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			<media:title type="html">Video-break</media:title>
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		<title>Attendee led session experiment-what attendees have to say about The Visual Shift Experiment at #mpi #emec11</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/02/25/attendee-led-session-experiment-what-attendees-have-to-say-about-the-visual-shift-experiment-at-mpi-emec11/</link>
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		<pubDate>Fri, 25 Feb 2011 21:51:40 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thenewobjectivecollective.wordpress.com/2011/02/25/attendee-led-session-experiment-what-attendees-have-to-say-about-the-visual-shift-experiment-at-mpi-emec11/</guid>
		<description><![CDATA[The Visual Shift &#124; Solution Room &#124; Testimonials &#124; Whitevideo from Ruud Janssen on Vimeo. The Visual Shift &#124; Solution Room &#124; experiment at MPI&#8217;s European Meetings &#38; Events Conference #emec11 &#8211; a series of testimonials of participants and creators of this innovative attendee led session format &#124; Whitevideo<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1788&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class='embed-vimeo' style='text-align:center;'><iframe src='http://player.vimeo.com/video/20370471' width='580' height='435' frameborder='0'></iframe></div>
<p><a href="http://vimeo.com/20370471">The Visual Shift | Solution Room | Testimonials | Whitevideo</a> from <a href="http://vimeo.com/tnoc">Ruud Janssen</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>The Visual Shift | Solution Room | experiment at MPI&#8217;s European Meetings &amp; Events Conference #emec11 &#8211; a series of testimonials of participants and creators of this innovative attendee led session format | Whitevideo</p>
</div>
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			<media:title type="html">Ruud Janssen</media:title>
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		<title>The Visual Shift &#124; Solution Room Experiment at #MPI European Meetings &amp; Events Conference #EMEC11 Dusseldorf #tnoc #eventprofs</title>
		<link>http://thenewobjectivecollective.wordpress.com/2011/02/21/the-visual-shift-solution-room-experiment-at-mpi-european-meetings-events-conference-emec11-dusseldorf-tnoc-eventprofs/</link>
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		<pubDate>Mon, 21 Feb 2011 07:29:44 +0000</pubDate>
		<dc:creator>Ruud Janssen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[The Visual Shift&#8482; &#124; Solution Room Experiment &#8211; after a 2 1/2 day conference a 90 minute attendee led session was conducted to enhance the reflection, learning, and change action to change behaviour at the event.&#160;With 125 participants with an average of 12 years of industry experience, this session contained the consulting power of 1440 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thenewobjectivecollective.wordpress.com&amp;blog=6126542&amp;post=1787&amp;subd=thenewobjectivecollective&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class='embed-vimeo' style='text-align:center;'><iframe src='http://player.vimeo.com/video/20180281' width='580' height='435' frameborder='0'></iframe></div>
<p><span style="font-family:arial, helvetica, sans-serif;font-size:20px;color:#a0a095;line-height:24px;">The Visual Shift&trade; | Solution Room Experiment &#8211; after a 2 1/2 day conference a 90 minute attendee led session was conducted to enhance the reflection, learning, and change action to change behaviour at the event.&nbsp;With 125 participants with an average of 12 years of industry experience, this session contained the consulting power of 1440 years (!) of experience available to each and every attendee.&nbsp;
<p />With a visual lineup along an imaginary grid in the room the participants position was illustrated by being part of the visual image of where you stand. This is done before and after the attendee led discussion at their tables where all actively write on visual mindmaps on their tables.&nbsp;
<p />Concept co-created by 8 speakers onsite including:</span></p>
<p><span style="font-family:arial, helvetica, sans-serif;font-size:20px;color:#a0a095;line-height:24px;">Linda Pereira &#8211; Portugal<br style="margin:0;padding:0;" />Miranda Ioannou &#8211; Cyprus<br style="margin:0;padding:0;" />Midori Connolly &#8211; USA<br style="margin:0;padding:0;" />Robert Benninga &#8211; Belgium<br style="margin:0;padding:0;" />Mike van der Vijver &#8211; Italy<br style="margin:0;padding:0;" />Simon Bucknall &#8211; UK<br style="margin:0;padding:0;" />Ruud Janssen &#8211; Switzerland<br style="margin:0;padding:0;" />David Bancroft Turner -UK</span></p>
<p><span style="font-family:arial, helvetica, sans-serif;font-size:20px;color:#a0a095;line-height:24px;">&amp; MPI (Elizabeth Luna &amp; team)</span></p>
<p><span style="font-family:arial, helvetica, sans-serif;font-size:20px;color:#a0a095;line-height:24px;">See the full photostream here:&nbsp;<a href="http://www.flickr.com/photos/tnoc/sets/72157625939645495/">http://www.flickr.com/photos/tnoc/sets/72157625939645495/</a></span></p>
<p><span style="font-family:arial, helvetica, sans-serif;font-size:20px;color:#a0a095;line-height:24px;">Inspired on an idea worth bringing to life by &copy;TNOC | Ruud Janssen (<a href="http://www.tnoc.ch/" rel="nofollow" target="_blank" style="text-decoration:none;color:#2786c2;cursor:pointer;margin:0;padding:0;">tnoc.ch</a>)&nbsp;
<p />Search for the mindmap on&nbsp;<a href="http://www.tnoc.ch/" rel="nofollow" target="_blank" style="text-decoration:none;color:#2786c2;cursor:pointer;margin:0;padding:0;">tnoc.ch</a>&nbsp;with the full experience and case study (including rich content video and case study)
<p />This video leader is the first installment of documentation of The Visual Shift&trade; | Solution Room &#8211; Experiment at #emec11. </span></p>
<p><span style="font-family:arial, helvetica, sans-serif;font-size:20px;color:#a0a095;line-height:24px;">Watch this space for the full Case Study, experience videos and interviews and additional Format Experiments by TNOC | The New Objective Collective</span></p>
</p></div>
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			<media:title type="html">Ruud Janssen</media:title>
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